SEO, is it the new Snake Oil?

SEO, is it the new Snake Oil?

What are the deliverables in a search engine optimized campaign?

With SEO companies do you get what is promised?
When you buy flowers, you expect to see and feel the flowers. With an SEO or Search Engine Optimization company what can be expected?

Whenever I am shopping for a physical good, it is easy to inspect and know whether I have received the item I have decided upon. I can examine the items closely for quality, finish and validity. When I am shopping for a repair service, I often have easy ways to determine the validity of the service. But how does one know what an SEO company or search engine optimization company has done for you?

Analytics are key in SEO campaign success

One reason many SEO companies are similar to snake oil salesmen is because it is hard to determine the actual worth of the contract yo9u have delivered. Analytics is a key component to understanding the success of any campaign or SEO targeted property.

Here are a few questions to ask your SEO company:

  • What are you going to do to my web property?
  • How will you measure the campaigns effectiveness?
  • What are the deliverables and how do I view them?
  • How often will these SEO items be updated to address market issues?

Have a clear understanding of how this company will implement and track your campaign. If you need more information feel free to contact Lime Pi Digital for more guidance on how to proceed with Search Engine Optimization.

Leave a Reply