Google AdWords Campaign Negatives

  • chad.whitney@limepi.com
  • 24 Jan 2013
  •   Comments Off on Google AdWords Campaign Negatives
Google AdWords Campaign Negatives

Google Adwords Campaign Negatives

When we are managing Google AdWords accounts it is key to determine the best way to minimize unwanted spend. Spending money on keywords and searches that are not relevant or optimal can often lead to higher spend rate and lower conversion percentages.

Campaign Negatives can help get your Google AdWords campaign on right track. Is your Google AdWords campaign going the wrong way? Add some effective campaign negatives to get your campaign back on track.

When using campaign negatives I like to look at the entire scope of the campaign. Here are a few points I often consider first for campaign negatives.

 

  • Geographic Area Negatives – Used to limit areas a customer does not serve inside of the market area. 
  • Poor Word Choice Negatives – Used to keep keywords that often do not help generate conversions. Words like Free or DIY are often in this group. 
  • Poor Image Negatives – Used to keep words that portray customer in bad light should be removed. For example a fish store might remove Rotten or Rancid. 
  • Similar Word Negatives – Used to remove words that have similar phrases but mean different things. For example Garage for Car Door Repair when targeting Garage Door Repair.


The above selection covers many of the best negatives that I consider for the campaign level. Use negatives to control all ad groups in the campaign. For more information onĀ