Paying for Bounces on Adwords Campaigns

This is one of the most frustrating issues on Adwords campaigns. Sometimes there are easy solutions to the problem, while other times the problem is much more complex.

There are several easy items to look at for causing the high bounce rate on your campaign:

• Poor Landing Page Relevance to Ad Group
• Poor Geographic Targeting on campaign
• Lack of Compelling Content
• Lack of Call to Action

While these sample items have easy and tangible fixes, the deeper issues will sometimes require more work and a better understanding of the customer, traffic and web property.

High Bounce Rate pages often can use a Website Experiment

An example of another issue that could cause a high bounce rate on an eCommerce Adwords campaign is price. Reatil Price can often be a factor when seeing high bounce rates. Customers are using Adwords as a shopping engine. Clicking again and again to find better prices. This can be combated using several techniques for follow ups and keyword limitations.

One further example would be poor keyword choices and broad match keywords.

This is one example of where an Adwords Campaign Management Service can not only help you save money, but also increase your ROI and sales.