Traffic on your website is very similar to foot traffic on a brick and mortar business. We all know that to grow a local retail business we would need to grow the number of people going through the front door. Growing a web site or web property requires the same formula except that the visitors may be driven from a number of areas and many visitors may never even see the front door or homepage of the web site.
In the early days of the web you would find lots of under construction signs on web pages. These signs made it clear to the visitor that work was needing to be done. These signs and banners appear much less frequent now as it is assumed that a website should always be under construction. A good website should always be growing, sharing, informing. changing, igniting conversations, provoking thoughts and driving actions. A website that can do all of these things can quickly grow its traffic.
Hits – We don’t look at Hits
Hits was a way of expressing how many of something happened on the web in years gone by. Now we are interested in Unique and repeat visitors. These are two of the metrics where significant increases and growth are most sought after. A visitor would more likely be a person than would a hit.
How do we build traffic / visitors?
We use a variety of methods to deliver traffic to web properties.
- Google AdWords
- Search Engine Optimization
- Social Media
- Print Media
- Guerilla Marketing
- Video Marketing
- Email Marketing
- Other PPC OR CPM Offerings
We will be glad to discuss what options and approaches best suit your needs for building traffic.